New Arrivals

HARD CORE A proven compact profile that gets them biting even when it's tough. The Hard Core is a proven TT profile that features a micro glitter s...

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged ...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of r...

RAPALA MXR13 Max Rap 13Length: 13cmWeight: 15gType: Suspending Tip to tail, everything about the MaxRap is premium. Designed for maximum casting d...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild ...

Great topwater action, accented by feathered trailing treble hook. Pops, spits, and chugs when retrieved. “Living Eyes,” rattling moving weight sys...

Gobblers Paddle Tails are an easy lure to use. The built in thump of the tail gives plenty of vibration for the fish to hone in on. Avaible in 3" i...

IMA Gun 7g Brand: IMAModel: Gun 7gLength: 45mmWeight: 7gType: Sinking

CRAZEE Vibration 70SLength: 70mmWeight: 22.5gType: SinkingAchieving outstanding flight distance with a stable flight attitude. It is possible to ef...

CRAZEE Vibration 60SLength: 60mmWeight: 13.5gType: SinkingAchieving outstanding flight distance with a stable flight attitude. It is possible to ef...

CRAZEE MINNOW 96DD/SPLength: 96mmWeight: 12gType: Suspending (Freshwater)A spoon bill-shaped lip grabs water well and reaches any depth quickly. Yo...

RAPALA ULRP04 Ultra Light Rippin RapLength: 4cmWeight: 5gType: Sinking Vibration The Rippin' Rap features a lipless, deep belly profile designed t...

CRAZEE Shad 59SF/SRWhen twitching, the resistance of the water is released well and the movement of a weakened fish is expressed. It is especially ...

SHADS LURES 3" Tuff YabbiesThe Shads 3" Tuff Yabbies are a realistic yabby bait that are ideal for Bream, Flathead, Snapper or another fish feeding...

SHADS LURES 5" Hollow ShadsThe most realistic bait fish imitation hollow body soft plastic on the market designed to catch fish. These slim version...

SHADS LURES 6" Hollow ShadsThe most realistic bait fish imitation hollow body soft plastic on the market designed to catch fish. These slim version...

SHADS LURES 5" Finesse ShadThe 5" Finesse Shad is a slim profile paddle tail plastic ideal for Snapper, Flathead, Barra and many more species. 

SHADS LURES 8" Hollow ShadsShads Hollow Shads are the ideal bait fish profile to get you more bites.Ideal bait for chasing fish such as Barra, Murr...

ZMAN Streakz 3.75" Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75 will entice strikes from virtually every ...

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when...

ZMAN DieZel MinnowZ 5" Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspire...

ZMAN DieZel MinnowZ 7" DESCRIPTION Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the mar...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

FEED LURES BELL15 Timber Hand Crafted The Bell 15 Handles all speed well and can be used as a chugger or a a fast swimmer. the versatility makes th...

YUMMY JIG TG 60 grams Compact Tungsten Jig With BladeThere is a trend recently in Japan and all over the world to use small-shaped jigs fish, It’s ...

Crazee SPINNER BAIT (Tandem Willow type)  this spinner bait is compact in size which allows you to use it without discomfort to target bass that is...

STREAM MINNOW 50S Length: 50mmWeight: 5gType: Sinking A lure that casts a mile and shoots through with pinpoint accuracy even though this lure is l...

CRAZEE Minnow 70S SW TunedLength: 70mmWeight: 4.9gType: Sinking Twitch and jerk as this lure boasts an outstanding response to rod action. It also ...

Crazee Minnow 110SFLength : 110mmWeight :14 gramsSlow FloatingTwitch and jerk as this lure boasts an outstanding response to rod action it also sed...

JIG HEAD SWIMMER   A standard-shaped jig head that does not suppress the action of its softbody andimproves the realizm and creates a stable swimmi...

JIG HEAD SWIMMER A standard-shaped jig head that does not suppress the action of its softbody and improves the realizm and creates a stable swimmin...

CRAZEE Dizzy Minnow 90HS A heavy sinking minnow with an overwhelming flight distance that always flies like a bullet in a stable posture during a f...