New Arrivals

HARD CORE A proven compact profile that gets them biting even when it's tough. The Hard Core is a proven TT profile that features a micro glitter s...

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged ...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of r...

RAPALA MXR13 Max Rap 13Length: 13cmWeight: 15gType: Suspending Tip to tail, everything about the MaxRap is premium. Designed for maximum casting d...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild ...

Great topwater action, accented by feathered trailing treble hook. Pops, spits, and chugs when retrieved. “Living Eyes,” rattling moving weight sys...

Gobblers Paddle Tails are an easy lure to use. The built in thump of the tail gives plenty of vibration for the fish to hone in on. Avaible in 3" i...

IMA Gun 7g Brand: IMAModel: Gun 7gLength: 45mmWeight: 7gType: Sinking

CRAZEE Vibration 70SLength: 70mmWeight: 22.5gType: SinkingAchieving outstanding flight distance with a stable flight attitude. It is possible to ef...

CRAZEE Vibration 60SLength: 60mmWeight: 13.5gType: SinkingAchieving outstanding flight distance with a stable flight attitude. It is possible to ef...

CRAZEE MINNOW 96DD/SPLength: 96mmWeight: 12gType: Suspending (Freshwater)A spoon bill-shaped lip grabs water well and reaches any depth quickly. Yo...

RAPALA ULRP04 Ultra Light Rippin RapLength: 4cmWeight: 5gType: Sinking Vibration The Rippin' Rap features a lipless, deep belly profile designed t...

CRAZEE Shad 59SF/SRWhen twitching, the resistance of the water is released well and the movement of a weakened fish is expressed. It is especially ...

SHADS LURES 3" Tuff YabbiesThe Shads 3" Tuff Yabbies are a realistic yabby bait that are ideal for Bream, Flathead, Snapper or another fish feeding...

SHADS LURES 5" Hollow ShadsThe most realistic bait fish imitation hollow body soft plastic on the market designed to catch fish. These slim version...

SHADS LURES 6" Hollow ShadsThe most realistic bait fish imitation hollow body soft plastic on the market designed to catch fish. These slim version...

SHADS LURES 5" Finesse ShadThe 5" Finesse Shad is a slim profile paddle tail plastic ideal for Snapper, Flathead, Barra and many more species. 

SHADS LURES 8" Hollow ShadsShads Hollow Shads are the ideal bait fish profile to get you more bites.Ideal bait for chasing fish such as Barra, Murr...

ZMAN Streakz 3.75" Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75 will entice strikes from virtually every ...

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when...